Marketing 11th edition

ISBN:1439039429

ISBN13:9781439039427

Publisher:South-Western College/West

Authors:Charles W Lamb, Charles W. Lamb, Charles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Joseph F. Hair, Joe F. Hair, Carl McDaniel

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Marketing Description

Marketing 11 Edition You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."
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